About The Sales Stuff
The Problem
When traction arrives, the instinct is to hire. And that instinct is right.
The question isn't whether to bring in senior sales leadership. It's whether you need it — and can afford it — five days a week, from day one.
- Most early stage companies don't — they need someone who can build the function, lead the team, and sit at the executive table
- Without the overhead — no recruiter fees, no full-time salary, no bonus structure
- Without the ego — every decision stays with you
- Without the 18 month onboarding curve — senior experience, active from day one
That's a different kind of hire. Fully invested in your growth — just not from 9 to 5.
Why This Works
I'm already where I want to be. I started my own company. Which means you're not my employer — you're my client.
What that means in practice:
- No personal agenda — I'm not chasing a promotion or protecting a title. I'm here for the work.
- No power games — Every decision stays with you. I bring the sales perspective, you call the shots.
- No hidden clock — My involvement scales up when you need it, down when you don't.
- No awkward endings — When you've outgrown what I can offer, I'll be the first to say so. I'll help you find the right full-time leader and hand everything over properly.
That's what walking hand in hand actually looks like.
How We Work Together
1.Build
2. Activate
2. Activate
This is the heavy lifting. I get specific about who you're selling to, how you're positioning the product, and how deals should actually move. I fix the process, define the metrics that matter, and build the foundation that everything else sits on.
By the end of this phase, sales stops feeling chaotic. You know who you're targeting, how yo
This is the heavy lifting. I get specific about who you're selling to, how you're positioning the product, and how deals should actually move. I fix the process, define the metrics that matter, and build the foundation that everything else sits on.
By the end of this phase, sales stops feeling chaotic. You know who you're targeting, how you're positioning, and how deals move forward.
Typically 4-8 weeks
2. Activate
2. Activate
2. Activate
Foundation is in place. Now I test it in the real world. I validate messaging, refine objection handling, and start pulling you out of every sales conversation. If hiring is on the table, this is where I do it right - right role, right person, right moment.
By the end of this phase, you have a repeatable sales motion and a team that knows how to execute it.
Typically 4-8 months
3. Lead
2. Activate
3. Lead
The system is running. The team knows how to sell. My involvement drops but the strategic presence stays — deal reviews, forecasting, pipeline discipline, and a senior sales perspective at the executive table when you need it.
This phase ends when you've outgrown it. And that's exactly the goal.
Ongoing